Role: Producer · Supercell (mo.co)
The films that set mo.co's brand voice. The premise: mo.co is a scrappy startup recruiting hunters, so each founder makes their own ad — in wildly different styles. Luna delivers an in-world "startup pitch" built from mo.co stock footage; Jax refuses to make a real ad and crudely rips off a commercial he loves; Manny shows his chaotic desktop, revealing how he builds the game's weapons and gear. Together they established mo.co's mixed-media approach — a flexible visual foundation the brand still builds on across official content, UA and community.
I produced the films alongside agency Callen and the set-production team, managing budget and contracts, and was on site for the live-action shoot in Slovenia. I ran the feedback loops with CRCR on the animation, keeping the live-action, animated and stock-footage layers aligned into one coherent mixed-media result across all three founders — and helped organize the campaign rollout alongside our strategist.
