mo.co — Launching a game (twice) & LiveOps Support
A launch is a wall of marketing that has to hit all at once — every piece on-brand, localized, and live on the day. I produced the marketing creative for both of mo.co's launches at Supercell: the original launch in March 2025 and the neo relaunch in May 2026.
Across the two, I took the creative from brief to delivery — trailers, key art, social videos, App Store assets and store copy, and localization — coordinating 8+ internal artists in parallel against a hard launch date, and keeping every asset consistent as the volume peaked. For the most recent launch alone, that came to 50+ assets shipped across marketing, UA, store and in-game.
My role was to hold the whole slate together: owning briefs, schedules and feedback across +10 studios and making sure the brand stayed unmistakably mo.co from the first teaser to the store page.
Produced: trailers · key art · social videos & stills · App Store assets & copy · localization · splash screens · UI assets
Produced: trailers · key art · social videos & stills · App Store assets & copy · localization · splash screens · UI assets
