Role: Marketing & Creative Producer · Client: Supercell (mo.co) · Team: 6 internal artists
The challenge was to keep pace with a market that demands constant, on-brand social content — without reinventing the wheel each time. Working alongside our Marketing artist, I led the build of a reusable 2D asset library and managed the team that produced it.
We worked on the creation of a 50+ illustration 2D library — weapons, monsters and Founders — designed to drop straight into social posts, so the team could ship far more content while staying on brand. I managed daily workflow for 6 internal artists: tasks, priorities, feedback and deliverables, and produced social key arts, splash and loading screens for in-game use, plus individual assets for the game UI.
Also helped create the Art Direction Guide — style constraints and guidelines that protect the brand's characters and keep the art style distinctive and consistent across many artists and partners.
Result: a consistent, reusable library and a shared style system that sped up production and let a small team punch well above its size.
