Pyro is a pet weapon in mo.co, and its product animation was the one piece in our marketing slate where I led the creative directly. The initial idea came from storyboarder Dodge Greenley; from there I developed the full production and, together with Giselle Almeida, owned the creative — the visual direction, color and animation feel. I briefed and directed the external studio, Afallon, and ran the production end to end: schedule, feedback rounds and delivery.
Owning both the production and the creative meant the vision carried straight through from storyboard to final asset — no intent lost in translation. Result: a finished, on-brand weapon-release animation, taken from concept to delivery on both the creative and production sides.
