Sniffers vs Tacti-Cats · Marketing & Creative Producer · Supercell (mo.co)
Sniffers vs Tacti-Cats started as a marketing animation — a playful dogs-versus-cats face-off — and became something bigger: the creative seed for a live in-game community event. I produced the animation with our studio and drove it from brief to delivery, then worked across marketing, community and game teams to turn its premise into something players could actually take part in.
The hook was built into the film itself. A custom end card asked players to pick a side — save the Sniffers or the Tacti-Cats — and pointed them straight to the event. In-game, a two-track community event let players rally behind dogs or cats, with the winning side unlocking a "woof" or "meow" title. #teamwoof vs #teammeow.
From there it rolled out everywhere: the hero animation on YouTube and social, cut down for UA, and carried through season emails, push notifications and the founder community. One piece of creative doing the work of a whole campaign — and a real community moment.
Produced with: VCR Works (Animation) & Chronograph (motion graphics) · In-game event delivered with the mo.co community & game teams
