A 2D animated series promoting mo.co's new weapons in a short, repeatable format — built around the game's humor and our brand characters Luna, Jax and Manny. I led this project from the ground up: ideation and strategy for the repeatable format, vendor selection through a triple-bid and negotiation (landing with Passion Pictures), and final delivery — combining animation, audio and motion graphics from multiple vendors into the finished assets. I then rolled them out internally to the UA and social teams and tracked performance and metrics closely.
