Mariana Gomes
Senior Creative Producer — Games, Animation & Brand
Lisbon, Portugal · open to remote/relocation · [LinkedIn]
Professional Summary
Marketing & Creative Producer with 10+ years across games, animation, VFX and advertising. I bridge creative vision and execution — from campaign strategy and UA creative to overseeing art production that's brand-aligned and culturally relevant. I've produced 60+ international projects, managed up to 90 artists on a single job and led a 13-producer team, and I connect creative to performance (CPI, ROAS, retention, hook rate), not just craft.
Professional Experience
Supercell - Marketing Creative Producer (Contract)
January 2025 - Present
January 2025 - Present
Own cross-functional production of marketing art and animation for a live global game — launch suite plus week-by-week seasonal campaigns across app stores, social, trailer, website and in-game. Built a reusable seasonal content system mapping every asset to format, channel, owner, audience segment and go-live date. Run assets loop with UA, steering and localizing creative on funnel results; manage external vendors, timelines, budgets and brand/lore guardrails.
Lightfarm Studios - Head of Production
April 2023 – 2025
April 2023 – 2025
Lead and manage multiple projects, overseeing budgets, recruitment, and resources to ensure timely, high-quality results. Responsible for a team of 13 members, including producers handling project coordination and producers managing on-set production for shoots and photoshoots. Align production with strategic goals, foster team development, and cultivate a collaborative, innovative culture. Solve production challenges, enhance processes, and manage partnerships to secure successful project releases.
Project Producer Supervisor
April 2022 – April 2023
April 2022 – April 2023
Supervised 8 project producers, ensuring seamless coordination and execution across multiple departments. Optimized production processes for animation and CG, aligning creative and technical efforts. Managed client communication, ensuring expectations were met and adjustments were made as needed.
Senior Project Producer
March 2018 – April 2022
March 2018 – April 2022
Managed over 60 high-end international campaigns, coordinating teams of up to 90 artists. Led pre- and post-production to deliver multimedia projects on time and within budget. Played a key role in projects for clients like Riot, Garena, Adidas, AstraZeneca, and Audible, overseeing weekly sprints and ensuring milestones were met.
Clube Mídia – Producer
2017 – 2018
2017 – 2018
Led audiovisual production for advertising and television projects, managing client expectations and team operations. Organized planning, scheduling, and logistics for national and international projects, ensuring smooth pre-production and coordination on set.
Cani.Tv Produções – Producer
2015 – 2017
2015 – 2017
Produced television content for Canal OFF, handling all aspects of production, including travel logistics, crew hiring, and permits. Ensured timely delivery by coordinating production teams and overseeing on-site logistics.
Freelancer – Producer
2014 – 2018
2014 – 2018
Produced multimedia projects for clients such as GloboSat, Redbull, Hyundai, Adidas, and Gilette. Managed teams, budgets, and tight deadlines, delivering high-quality results in fast-paced environments.
Skills
Creative Production · Marketing Production · Art Production · Game Marketing · User Acquisition (UA) · ASO · Live-Ops & Seasonal Campaigns · Performance Creative · Animation & VFX Production · Creative Pipelines · Vendor & Stakeholder Management · Budgeting & Scheduling · Brand Governance
Tools
ClickUp · Jira · Confluence · Airtable · Monday · Notion · ShotGrid · Adobe Creative Suite · Google Workspace
Languages
Portuguese: Native
English: Fluent
Spanish: Intermediate (Learning)
French: Basic (Learning)
English: Fluent
Spanish: Intermediate (Learning)
French: Basic (Learning)
Education
Universidade Federal do Rio de Janeiro (UFRJ)
Bachelor’s Degree in Social Communication (Journalism)
Bachelor’s Degree in Social Communication (Journalism)
Gained strong skills in communication, research, and project management, with a focus on media production.
Escola Técnica Estadual Adolpho Bloch (FAETEC)
Vocational-Technical High School in Audiovisual Production
Vocational-Technical High School in Audiovisual Production
Specialized training in audiovisual production, with practical experience in managing the entire process of content creation.